The
Lead
Creative.
Hi, I'm Madeleine, or Mads, for short.
A self-proclaimed foodie, coffee addict, mum of three, and a wife to one. Beginning BOLD. Content was a way to harness my flair for spinning words into sentences that somehow made hearts do a little happy dance. With a wild imagination and a dash of ambition, this once side hustle has grown into a full blown business that makes brands giggle through words.
I like to think of my work as an Allen's 'Party Mix' - diverse and deliciously unpredictable. While I primarily collaborate with real estate brands, I love to sprinkle some fashion, lifestyle and health-based projects in, too. After all, who wants to settle for the ordinary when you can have a little fun?
BOLD. Content acknowledges the Traditional Owners of Country throughout Australia, and their continuing connection to land, sea and community. We pay our respects to Elders past, present and emerging.